Program area
Research, narrative & culture
We fund the analytical and cultural work that informs strategy and shifts public understanding of animals — policy research, media projects, and narrative interventions designed to expand the political space for animal protection.
What we fund
- Rigorous policy research that meaningfully informs strategy or campaign design.
- Media and cultural projects that shift how a meaningful audience thinks about animals.
- Narrative work tied to concrete movement or policy goals.
- Partnerships with subject-matter experts who can do specialized analysis the broader movement lacks.
What we look for
- Specific intended audience and theory of how the work changes their thinking or behavior.
- Tied to a movement or policy goal, not awareness-raising in the abstract.
- High craft — bad media is worse than no media.
Recent grantees
Who's doing this work
Apply for funding in this area
Read the application guide or email grants@zoafund.org with a brief description of your organization, the work, and why it fits.